we developed a brand that reimagines the grain market in brazil.

aquele grão rethinks tradition through design: practical, tasteful, and made for a new generation that lives differently.

AQUELE GRÃO

as colivings grow and solo living becomes the norm, the brand saw an opportunity to bring design where it’s rarely seen: in the everyday.
single-portion packs, premium texture, simple communication.

grains that speak to modern habits without losing cultural roots.

the result? a brand that feels as honest as its ingredients — warm, clever, and full of life. from shelf to plate, aquele grão is proof that good design can transform even the simplest things.

rice, beans, corn, and farinaceous products are curated, portioned, and presented with care: elevated from commodity to choice.

the visual identity begins with the grain itself: its shapes, its textures, its organic imperfections.

aquele grão is about seeing the ordinary with new eyes.
about transforming the simple into something meaningful.
about giving modern life a new flavor.