INIMIGOS DO PACE
more than a running club it’s a movement. a community. a shared ritual built around running connection and identity. from the streets of são paulo to digital spaces, the brand represents people who run together, train together, and grow together.
our work with inimigos do pace became a full creative partnership. across branding, social, audiovisual and physical design we built not only visual systems: we shaped how the community sees itself.
beyond training, inimigos do pace is a company which creates events that connect people through shared experiences, while actively supporting social causes. each run becomes a platform for awareness collaboration and transformation, turning the act
of running into something collective meaningful and rooted in purpose.
we developed a complete identity system for inimigos do pace, starting with its core: the events logos and visual language.
the brand unfolds through multiple visual chapters created specifically for each event. rather than a single aesthetic solution, we developed a family of event identities that operate as extensions of the same universe while expressing very different emotional and cultural tones.
each logo was designed as a graphic character. the visual language moves between illustration and symbol using simplified forms, strong silhouettes, and a high level of recognition. some identities explore softness and intimacy through rounded lines and friendly gestures while others lean into performance tension and impact through sharper cuts and more aggressive compositions. this contrast is intentional and mirrors the diversity of experiences and people inside the club.
together these identities form a visual ecosystem where each event speaks in its own voice while contributing to the same narrative of the running club.
her run club
feminine, self care, safety, togetherness & community
run & latte
dog adoption, café culture & social impact
exploring sp
culture, discovery,
urban & history
run for them
solidarity, awareness
& social connection
for social media we structured a visual and narrative system that transforms weekly events and brands into a strong digital identity.
we created layouts content formats visual patterns and storytelling guidelines that keep the brand consistent while allowing spontaneity and real life energy to remain intact. the result is a feed that feels alive dynamic and deeply connected to the people behind it not a template but a living channel of communication.
beyond screen and page the brand lives in the physical world.
we designed a complete set of tangible elements — t shirts, bags, stickers, printed materials, and environmental graphics, including event setups and scenery.
these objects function not only as merchandise but as identity carriers turning the brand into something people wear, hold, collect and recognize in the community. also, creating a sense of belonging and desire through the members of inimigos do pace.
inimigos do pace is built in movement, in presence, and in shared experience. it grows through people, through stories, through the city, and through everything that happens between one step and the next.
at estúdio.238, our role was to design this flow, translating growth into structure, emotion into form, and community into brand. not as something static, but as something alive, fluid, and constantly becoming.
MAKE IT MEMORABLE
// LEAVE A MARK.
a shape-shifting estúdio born in são paulo but available worldwide.
we shift. we absorb. we become.
